Every retailer’s dream is to have customers walk into the store; go from aisle to aisle, while enjoying their time in the store. Of course, this means that the customers would spend more than their initial budget. Well, this doesn’t just happen really. Merchandising layout refers to how products are arranged in your store. The way you use your store space and arrange goods plays a large role in the experience your customers get in your store.
An article on Forbes talks about how a jam maker was able to boost sales by about 15 – 25 percent within 4 weeks by controlling in-store assets. This further reiterates the importance of a proper store layout.
Thrift stores and dollar stores usually contain many different products, making merchandising layout even more important for these stores. It can sometimes be a bit technical to because there are many things to consider. You don’t have to worry though, because, at Retail Guidance, we will help you plan a proper and effective layout for your store.
Planning your merchandising layout
There are a number of factors to consider when planning your merchandising layout. Dollar stores and thrift stores usually see a high traffic flow, and it is essential to understand this flow. This will allow you to formulate strategies that will consider individual customers and their choices. Many other factors shape your decision, and Retail Guidance is a great place to get more info on your merchandising layout plan.
Here are a few general points to note when planning your store layout.
Consumable products at the back
Consumable products sell the fastest, so putting them at the back will ensure that your customers have to work past all your remaining products to get to them. This, in turn, leads to increased sales of all these other products.
Seasonal and high margin products should be at the front
Any dollar or thrift store owner will know that they can’t really afford to have products that can’t sell. Basically, you can’t afford to give products out or throw them away because they won’t sell again. It is essential that you give seasonal products – products that have a time frame – the best possible chance to sell. You do this by placing them at the front of your store.
Organize the store into categories
Another smart method is to organize the store into categories and departments. This is particularly helpful in thrift and dollar stores with various types of products on display. It helps your customers easily locate products, especially when they get familiar with the layout.
Organizing the store into departments is more than just randomly labeling each section. Retail Guidance can help you with this, so you don’t have to go through the rigors.
There are many more helpful points, though it’s impossible for them to put them all in the article. By now, I’m sure you understand the importance of a proper store layout, especially for your thrift and dollar stores. It’s a good way to influence the decisions of your customers without having to say a word.
Perhaps you don’t really have the time to come up with a plan for laying out your store. You may need help making an impeccable plan. At Retail Guidance, we have a team of experts that will help you make a perfect plan for your store. So, what are you waiting for? Contact us today!