Increasing Sales Opportunity

The retail market is one of the biggest around today. According to Statista, retail sales would increase to about $27.7 trillion in 2020 from $20.8 trillion in 2015. Thrift stores and dollar stores are two of the fastest growing stores in the retail industry today.

Any retail store owner should understand that the quality of goods you offer doesn’t always translate to increased sales. Your business relies strongly on getting new sales opportunities for growth and development. Yes, it is essential that you keep your existing customers, but it is vital that you integrate new opportunities.

Of course, you can’t just sit on your desk and expect sales opportunities to land on it. Retail Guidance can help you formulate a strategy that will increase your sales opportunity. Let’s look at some of the steps you can take to increase sales opportunities.

Ways to increase sales opportunity

Here are ways to improve sales opportunity in your thrift and dollar stores.

Be very hospitable

Putting this more plainly, we can say, “be warm and cuddly with your customers.” This is a foolproof tactic that you need to adopt as a thrift and dollar store owner. Everyone wants to feel special, so you should take steps to understand the needs and wants of your customers. You can then use this knowledge to make them happier. And what do they say about a happy customer?

Honesty is key

The saying “honesty is the best policy” could never be truer. Many store owners believe you have to bend the truth in some way before you can make sales. Ensure that all your goods are exactly what they seem. If your customers know that you are honest, they sure will come back to patronize your store.

Also, honesty is pretty essential in forming any meaningful relationship, so if you want loyal customers, you need to be honest with them.

Set mini objectives

Objectives are small steps to reaching your goal. Ensure that you set meaningful objectives that you can reach as you move to become that successful thrift or dollar store. If you are not sure on how to go about it, Retail Guidance is a great place to start.

You can set goals on how many calls you would make in a day. You can also decide on the number of customers you would send text messages to in a period. These objectives are easy ways to evaluate the progress of your store.

Networking is vital

In this business age, networking has become impossible to ignore. Platforms like LinkedIn offer an easy way to communicate with your customers as well as potential customers. When used correctly, these platforms open more doors of opportunities and allow you reach audiences that would have been impossible to reach.


Every retailer’s dream is to see an increase in sales opportunities, especially small businesses like thrift and dollar stores. Of course, it is very possible to achieve. We have highlighted some steps you can take to achieve this. If you need help on more effective steps to take, then you really need to visit Retail Guidance.