Business Plans

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So, you’ve decided to start your own business! You’ve weighed the risks and decided it fits your life goals and will be challenging and hopefully rewarding. Whether you are starting from scratch, or buying a franchise , a lot of thought needs to go into it before you can hope to make it successful.

One very necessary tool that can help you cover all the bases before you take the plunge and leave that reliable bi-weekly paycheck, is a business plan. Even if you are not seeking investors in your business , you need to invest the time and effort involved in writing a business plan.
While business plans are certainly a requirement for new businesses seeking outside funding, they are also a terrific way to map out your strategy. Think of the business plan as a road map. You wouldn’t start a long road trip without a map, would you? Of course not. The road map not only lets you see exactly where you are, but where you are going to be, and what you may see along the way. While it may not be heavy on the details, it is definitely a necessity if you want to get to where you are going.

Retail Guidance will show you how to put together a business plan that can help you lay the foundation for your business. It will improve your chances of being successful, and generate enthusiasm and excitement about the business, whether its being written for those funding it, or for yourself. We’ll answer your questions about what has to be in the plan , how to do the research , how to make realistic projections, how to set milestones, and answer the hundreds of other questions that will pop in your head as you begin the planning process.

That planning process by the way is part of what makes putting together a business plan so important. The act of thinking about everything that must go into the plan will force you to think through the logistics of your business venture, and perhaps come up with some ideas that you hadn’t considered before!

What is in this for me?
You may be thinking: Why should Retail Guidance draw up a business plan for me. What,s in it for me? If you have never drawn up a plan, you are right in wanting to hear about the possible benefits before we do this work for you.

A plan gives you a path to follow. It makes the future what you want it to be. A plan with goals and actions steps allows you to guide your business through turbulent economic times and allows you to come out on top.

Consider the following:
• Where is my market?
• Who will buy?
• Who is my competition?
• What is my sales strategy? A plan makes it easier to let your banker in the action. By hearing, or reading , the details of your plan, he/she will have real insight into your situation if he/she will lend you money.
• A plan can be a communications tool when you need to orient sales personnel , suppliers, and others about your operations and goals.
• A plan will make you a better manager. It can give you practice in thinking about competitive conditions, promotional opportunities, and situations that seem to be advantageous to your business.

Such practice over a period of time can help increase an owner-managers ability to make judgments.
• What merchandising methods will I use?
• How much money is needed to operate my store?
• How will I get the work done?
• What management controls are needed?
• How can they be carried out?
• When would I revise my plan?
• Where can I go for help?
• What business am I in?


Most businesses know they need a website, but have no idea where to start. Are you like us and look at the internet to find goods and services. Without a website, you will loose this business to other companies

We use Word Press as a Content Management System (CMS) for all websites that we build. We believe that the business owner should have access to the administrative page for their website to add or delete services and goods for sale.

As a small business, your website is a important piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.



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Retail Guidance marketing approach to business begins with understanding your customers and their needs.  It involves helping you design your entire company around fulfilling those needs, beginning with your products or services.  We provide solutions and techniques to pricing, services, advertising and even sales, and then solutions are developed with the customer’s needs and desires in mind.

Why is this important for small businesses?  Because marketing begins and ends with the customer.  You must understand what drives customers to buy products, in order to understand how you can best communicate your offerings.



Do you know who your customers are?  Many retailers fail due to the fact that they take for granted that everyone is their customer.  This is a fatal mistake.  For example, I have no use for beer, as I do not consume beer.  Does that make me a customer of Molson’s or Labbatts?  Of course not.  Should Labbatts or Molson’s market their products to me in business magazines?  No, and they don’t waste their marketing effort there.  They target their marketing to sporting magazines and such other venues that their target market frequent.

Retail Guidance will help you define who your target market is, and offer solutions to help you target those customers.  We will help you define your customers, who will have a similar need for your products or services, money to purchase the products or services, and the willingness and ability to buy your products or services.

 Retail Guidance helps provide the information you need to meet the needs of your customers, and determine your company’s objectives. We will show you where to find information, how to take your first research steps, how to monitor the business environment, how to observe your competition, how to negotiate with your suppliers, and how to talk to your current and potential customers.

Retail Guidance provides the information you need to establish the following:

Who is your target market? What location to use for your store?How to establish sales projections?Determining your product or service line. Developing a pricing strategy.
Where to advertise? How to establish a credit policy? Determining you required working capital. How much inventory to carry?

In today’s complex and ever changing marketplace, retailing is both an art and a science.  To succeed and thrive, retailers must develop and maintain a clear-cut management focus.  Retail Guidance will help you do this and ensure your success!

Retail Guidance will show you and your management how to formulate a strategic business and marketing plan backed by viable, practical and easy to implement steps that lay the foundation for long term profitable growth.

Our marketing principles are fundamental, straightforward, time tested and simple:

Base all decisions on fact and your target market’s perspective

Choose one basic strategic direction in which you will be distinctly superior

Create a culture that nurtures and realizes the potential and talent of your entire team

Harness technology to help you become highly productive

Strive to exceed your customers expectations by adding the WOW factor!


Decision-makers, owners and managers of independent stores or retail chains

Individuals entering retailing for the first time who need guidance to ensure success

Businesses that deal with retailers; eg., real estate developers, media, manufactures, financial institutions, advertising agencies, etc.


Your success truly depends on your business skills. Simply put, having Sauriol & Associates at your side makes good sense.  If you are serious about increasing your sales and profits, take immediate action.  Don’t delay.  For more information and a free consultation email us at







Ted has been in retail for over 25 years and brings a wealth of retail and management experience to bear on the challenges of retail start-ups in our current environment. His hindsight and methods, however, are as fresh as today.

Ted has acquired a Certificate from New Directions Training Association, specializing in Successful Contracting & Consulting, with a focus on Retail Environments. He has earned a Diploma from Community Futures Development Corporation on Small Business Start-Ups and has a Diploma in Business Administration with a focus on E-Commerce Management with Vancouver Career College.


Ted has  built and owned various retail stores over his 25 years in retail including building Lucky Loonies Dollar Plus Store in Chilliwack, 100 Pennies Dollar Plus Store, Smart Liquidators Liquidation Store. Ted spent 12 years with Dollar Giant helping the company expand across Canada. He has just completed a couple years helping The Salvation Army thrive and succeed in Chilliwack.



He inspires new businesses owners with his knowledge of the retail sector, and helps them develop into profitable business owners. His hindsight on new and innovative ideas are second to none.

His Associates bring with them a broad base of knowledge in fields such as Retail Sales, Retail Management, Accounting Methods , and Franchise Operations.

Ted and his Associates have been training retail sales associates and their Managers for over 20 years. From the beginning we have believed that those who work in retail  have traditionally been considered under-skilled, under-motivated and underpaid, were capable of much more. However, we also realized that in order to achieve more, they would require more, much more training than they have been historically receiving. Ted believes that this is a must for retail businesses to succeed.

Location, Location, Location

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You will make a lot of important decisions once you decide to go in business. If one of them is opening up a store front location you will find that where you put your store will be the most important decision you will make. I believe it will make you succeed or make you fail. You cannot make a mistake here. You must get this right.

Before you choose your location ask yourself the following questions:

How much space do you need?

How much storage do you need?

If it is an office, how big?

What are you selling or what service are you offering?

Small town or big city?

The answer to these questions will determine whether you go on a busy retail strip, office building, retail mall or in an industrial area.


I cannot stress enough how important this question is. Your answer will determine if you succeed or fail. Before you choose you need to look at where you are now in your business growth, and what you want your business to become. You need to answer the following questions: Who are your customers?  What do you want your store to look like?  What are you going to sell?  How big do you want your store to be?

Retail locations in your town or city could dictate where you locate your business. Many small towns have a downtown area that are littered with old buildings that are falling apart. Some downtown areas are very vibrant and have been well-kept up over the years. Downtown locations also have less rules and allow more freedom to diversify your business in the future if you so wish. Most communities will have a downtown business improvement committee to promote and organize downtown activities to draw people to the downtown core. Many small specialty shops tend to thrive in downtown locations

Some small towns have had major developments built-in their communities and as a result have drawn all customers away from the downtown core.

You may want to go in a retail mall  depending on your business. Typically,  retail malls will have a few anchor tenants and many smaller shops. Ensure the type of business you plan on operating fits in the setting of a retail mall. Although there are at times retail services in a mall, most malls cater to retail goods,  versus retail services.

How about free-standing buildings. Can you afford to build your own? If not are you willing and able to be located away from the main shopping areas. Certainly if you are like most small businesses, you would be leasing a stand alone building. The cost of leasing is certainly less costly than a mall or shopping center ,  which would free up cash flow to put into your marketing budget. There is usually lots of available parking spaces in such locations.

Are you offering retail services versus retail goods. If so, you could be looking at office buildings or possibly building a home office, depending on your services. Office building tenants tend to share maintenance cost in such a environment. You would want to look at the services and office equipment available in the building.